O’Clock time design, design time

time design, design time

Exhibition Dates:2013/03/ 07—2013/04/10
Exhibition Venue: 3B Gallery, CAFA Art Museum,Beijing

time design, design time

7 March – 10 April 2013
CAFA Art Museum, Beijing

After its great success in Milan, the Triennale Design Museum, in collaboration with the Italian Cultural Institute in Beijing, is presenting a new edition of the exhibition O’Clock. time design,design time in the CAFA Art Museum in Beijing. Curated by Silvana Annicchiarico and Jan van Rossem, the design and arrangement of the exhibition is the work of Patricia Urquiola.

The purpose of the show is to explore the relationship between time and design and it has been organised in partnership with the haute horlogerie watch brand Officine Panerai, which at the opening ceremony will present an installation devoted to the design of its watches devised by Patricia Urquiola.

Compared to the display in Milan, the exhibition in Beijing includes an expanded, updated selection of works which take account of China’s newly emerging and already established design potential. A wide-ranging display of original site-specific works, installations, design objects, works of art and videos by international artists and designers seek to answer questions such as: “How is time measured?”, “How can passing time be shown?” and “How can time be experienced?”. All the works exhibited tackle subjects such as the passage of time, time’s evolution, and decay over time, in ways that are sometimes ironic, sometimes poetic, sometimes meditative and sometimes critical.

While figurative art, cinema and photography have developed lengthy and profound reflections on the subject of time, design on the other hand has usually restricted its treatment of the subject to the areas of accuracy, measurement and functionality. Yet the relationship between time and design is actually much more complex and it can open up surprising perspectives from the aesthetic point of view as well as from the functional one.

The exhibition path starts with two distinct modes of use: a “normal” entrance and a “fast track” entrance. The concept of the “fast track” derives from first-hand experience of airports: a privileged track, a sort of “fast lane,” which, transposed into an exhibition, can become paradoxical. The “privileged” experience offered by the “fast track” is reversed.

Though it means moving at a fast pace it will not allow visitors to get full enjoyment out of the exhibition experience, which will remain partial. Those who choose the “fast track” will not see the exhibition in its entirety, but a rapid summary of it. The “fast track” is a reference to what time is for contemporary mankind, who continually “fight against time” to keep up with everything that society demands of them.

The exhibition is articulated as three sections.The first section deals with objects that traverse time and the theme of time travel. The works are free, without a structural link between them and are presented on very spare, minimal
display supports.

The second section deals with the measurement of time. It creates an interplay between perceptions and visions into a dark space enlivened by artificial lights, where the floor and walls become one and the objects are suspended on broken grids.

The third section is devoted to the representation of time through a series of limbos which serve as the settings for small scenes, small theatres, in which the objects interact with each other. The various objects are visible only once the limbos themselves have been passed.

Visitors therefore have to look back to see the works. In this way the limbos annul the spatial coordinates while the lighting again becomes artificial.

At the end of the path an interactive common space is laid out, where people can leave a sign of their experience, of their intervention in time. The exhibition O’Clock. time design, design time is organized in partnership with Officine
Panerai, the Italian fine watch-making brand that during the 1930s and 1940s created two of the international icons of time design: the Luminor and the Radiomir. For the exhibition, Patricia Urquiola has created an installation which, using poetry and creativity, displays the characteristics of Panerai watches, highlighting their unique design through eight historic and contemporary models in a metaphysical landscape.

Panerai watches are also the protagonists of two of the most eagerly anticipated works among those on display: the new works by British artist Damien Hirst, who has used Panerai dials to create Beautiful Sunflower Panerai Painting and Beautiful Fractional Sunflower Panerai Painting, two works created with the spin painting technique.

Works by: Thorunn Arnadottir, Maarten Baas, BCXSY Design (Boaz Cohen, Sayaka Yamamoto), Julien Berthier, Biegert&Funk (Marco Biegert, Andreas Funk), Yu Bogong, Boym Partners Inc (Constantin Boym, Laurene Leon Boym), BreadedEscalope (Sascha Mikel, Martin Schnabl, Michael Tatschl), Fernando Brizio, Dongjin Byeon, John Cage, Hanhsi Chen, DEIS Bologna (Federico Tombari, Samuele Salti, Alessandro Franchi), Alessandro Del Grosso, Alicia
Eggert, Fabrica, Mike Fleming, Mark Formanek, Patrick Frey, Front Design (Sofia Lagerkvist,Anna Lindgren, Charlotte Von der Lancken), Martí Guixé, Susanna Hertrich, Damien Hirst, Oscar Honeyman-Novotny, Humans since 1982 (Bastian Bischoff, Per Emanuelsson), Joevelluto, Jaeuk Jung, Noah Kalina, Albin Karlsson, Nicolas Le Moigne, Mathieu Lehanneur, Logical Art, Kevin Macdonald, Georgios Maridakis, Jamie McMahon, Mischer‘traxler (Katharina Mischer, Thomas Traxler), Mist-o (Noa Ikeuchi, Tommaso Nani), Maurizio Montalti, Sander Mulder, Nendo, Luca Nichetto, Kouichi Okamoto, Lorenzo Palmeri, Davide Preti, Corinne Quin, Eske Rex, Eva Rielland, Michael Sans, Jia Shanguo, Sovrappensiero Design Studio, Spigoli Vivi (Andrea Bartolucci, Leonardo Fortino), Stefan Strumbel, Studio Glithero
(Tim Simpson, Sarah Van Gameren), Carlo e Benedetta Tamborini, Toer, Patricia Urquiola, Kiki Van Eijk, Maxim Velkovský, Paolo Venini, Marcel Wanders, Siren Elise Wilhelmsen, Bethan Laura Wood, Wu Xiaohai, Yang Xinguang, Wang Yuhong.

time design, design time
7th March – 10th April 2013
CAFA Art Museum, Beijing
Curated by Silvana Annicchiarico and Jan van Rossem
Exhibition design and graphics: Patricia Urquiola
CAFA Art Museum, China Central Academy of Fine Arts
No.8, Huajiadi Nan Jie, Chaoyang District, 100102 Beijing, P.R. China