News Details

CAFAM Creative Products Gain Supports from the Ministry of Culture

CAFA Art Museum is chosen to be the experimental unit for creative products development confirmed by the Ministry of Culture! 

Since the distribution of the Announcement of Several Opinions on Promoting the Development of Creative Products in Cultural and Heritage Units issued by the Ministry of Culture and Forwarded by General Office of the State Council (Guobanfa [2016] No.36) on 11 May, 2016, the Ministry of Culture and the State Administration of Cultural Heritage has confirmed and put on records 154 experimental units. And CAFA Art Museum is chosen to be one of the seven experimental units for creative products development confirmed by the Ministry of Culture!

The seven experimental units for creative products development confirmed by the Ministry of Culture:  
National Library
The Palace Museum
National Museum of China
National Art Museum of China
Administration Centre of Prince Kung’s Masion, the Ministry of Culture
CAFA Art Museum
China Academy of Art Art Museum

CAFA Art Museum has always treasured the development and production of derivative products, aiming to transform the shop of the art museum into a platform to develop and promote creative cultural products about the institute and the art museum. The art museum’s shop gathers paintings, sculptures from CAFA masters, as well as creative products, art publications and original products derived from Joseph Beuys, Tony Cragg, Wendy Sacks and other international art masters.

CAFA Future Exhibition: iPhone case/ Tote bag/ Future watch/ T-shirt/ USB drive wristband

Derivative products is an accessible window for the public to look into the pyramid of art. Under the influence of “knowledge proceeds art museum”, we propose the concept of introducing the “elite art” into the “life of mass” from our practices of producing derivative products, in order to fully realise “the daily art and the artistic daily”. The derivative products that we develop not only satisfy the aesthetic needs, but also the practicality and usefulness. Except for silk scarfs, tote bags, bottles and other regular forms of derivative products, there’re also forms that are specially designed according to different contents of exhibitions, such as the bamboo-bottle, brooch and children’s books for the CAFAM Collection Exhibition series; the Future watch and USB drive wristband for the Future Exhibition; the ear rings and brooch for the Roger Ballen’s exhibition; the memo and wine for the Super-Organism exhibition; and the notebook, frame and bag for the graduation exhibition, etc. These derivate products are specially designed for different exhibitions and they have reasonable prices. They promote the exhibitions and the art museum, and perform as interesting and meaningful material heritages of these cultural events.

the Graduation exhibition: Tote bag/ Notebook

the Super-Organism exhibition: Memo/ T-shirt

the Roger Ballen exhibition: Brooch/ Ear ring

By developing derivative art products, they guide the public to walk into the world of art, convey some value of the original art works, and provide knowledge to the user of products, open their initial practices in art collections and build their basic understanding of art knowledge. They compensate for the gap between the high price of original art works and the lack of art knowledge in the public. From this point, the shop of CAFA Art Museum is also an extension of the cultural and educational function of the art museum. We hope that as the audience are enjoying our exhibitions, they can also sense the art in life from CAFA.

The Invisible Hands exhibition: Cups

the Super-Organism exhibition: wine

CAFA Collection Exhibitions: Brooch

CAFA Collection Exhibitions: Bamboo-bottle

the Joseph Beuys exhibition: Hat